Revo has a unique value proposition and strong brand recognition; which has been driving the brand’s annual growth. In order to further capture market share and grow online sales the brand needed to engage with new audiences.

The core challenge that needed to be solved: “How do we create a customer journey that increases brand awareness and drives incremental online sales”.

In order to achieve their goals, Revo needed a data driven campaign framework and marketing strategy.

The teams created a media plan and marketing strategy that allowed for flexible scaling based on campaign results. This responsiveness allowed the Revo to maximize advertising effectiveness based on market opportunities and timing.

In parallel, a methodical test & learn plan was launched, enabling the brand to find incremental revenue opportunities from new audiences as the campaigns scaled.