P448 recognized the opportunity ahead of them, the brand had become a favorite among celebrities and the aesthetic was resonating with a fashion forward audience. The brand needed to capitalize on growing demand for their products and continue to build demand. 

Achieving their goals would require a comprehensive marketing strategy and flexible advertising campaign. P448 would need to build brand awareness, maximize performance channels, and optimize campaign messaging.

Methods & Metrics worked with the P448 team to build a full-funnel marketing strategy that built brand awareness and captured product demand. The comprehensive customer journey allowed the teams to identify and focus on the most valuable audiences. 

While executing the end-to-end campaign, the team created and managed a test & learn strategy to further optimize the campaign creative, targeting, and customer experience.