Loll Designs’ online store had limited brand awareness. Consumer knew about the unique products, but didn’t know they could be purchased online. The brand needed to create brand awareness and educate key audience targets, to ensure that new customers continued to purchase Loll Designs online.
Also, since the brand had not invested heavily in digital advertising previously, the business had limited data on what worked or what wouldn’t work for their website or audiences. The lack of data would make it difficult to quickly scale the campaign without a process or methodology for gathering key insights.